Guides
Content clusters and internal linking, explained
Practical guides for WordPress sites: how to group your articles into topics, link them well, and see what to fix first. Where Clusterlane helps, each guide says how — the advice works without it too.
- Internal linking: how many links, where, and with what anchor text
The practical rules for links between your own articles — which ones to add first, where in the text they belong, and how to word them.
- Orphan pages: how to find them and bring them back
Articles that no other article links to are the easiest win in internal linking. How to find them, and how to connect them in minutes.
- Pillar pages: choosing the one main article per topic
Why each cluster needs one clear main article, how to choose it — or write it — and how the rest of the cluster should link to it.
- Categories vs tags: when each should be a cluster
WordPress gives you two ways to group articles. How to use categories and tags so that each topic has one home — and how to spot groups that are too small, too big or overlapping.
- Keyword cannibalisation between overlapping pages
When several of your pages answer the same search, they compete with each other. How to recognise it, and the three ways to fix it.
- Content gaps: finding the articles your cluster is missing
A cluster is only as complete as the questions it answers. Four ways to find the missing articles, and how to decide which to write first.
- Meta titles and descriptions that match the page
The SEO title and meta description are your article's search result. How long they should be, what they should say, and how to keep them distinct across a cluster.
- Measuring cluster health in plain words
What to measure in a topic cluster — orphans, links between articles, how the links are spread, and article quality — and what to do when a number is low.